Brand Movie

Withlocals is connecting travelers around the world with locals and enables them to book personalised city tours or local culture experiences. The start-up was going to participate to one of the most important event in the travel industry and wanted to introduce their brand to the world. They wanted a short commercial to illustrate their service and value proposition. 

Setup & context

Together with the in-house creative team we came up with a concept, script and treatment. We pitched to the board and got the green light. There was a tight time and budget constrain to deliver the project. After we evaluated the risks we decided to implement the project. 

The challenge & problem PROCESS

Producing a high quality commercial for a small start-up with a limited budget is always a challenge. But I love to find creative ways to work out with the client's budget. 

This project required working with an in-house creative team and building 2 other production teams, one in Vilnius and one in Seville and remotely coordinating pre-production. 

The biggest challenge might have been convincing our "surprise" character to eat the orange, but he cooperated beyond expectations.

I coordinated over 30 people in 3 countries in the effort to produce this commercial. 


Bianca Paul

Films producer and photographer. Excited for the next cool project we're going to work on together!



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