Withlocals is connecting travelers around the world with locals and enables them to book personalised city tours or local culture experiences. The start-up was going to participate to one of the most important event in the travel industry and wanted to introduce their brand to the world. They wanted a short commercial to illustrate their service and value proposition.
Setup & context
Together with the in-house creative team we came up with a concept, script and treatment. We pitched to the board and got the green light. There was a tight time and budget constrain to deliver the project. After we evaluated the risks we decided to implement the project.
The challenge & problem PROCESS
Producing a high quality commercial for a small start-up with a limited budget is always a challenge. But I love to find creative ways to work out with the client's budget.
This project required working with an in-house creative team and building 2 other production teams, one in Vilnius and one in Seville and remotely coordinating pre-production.
The biggest challenge might have been convincing our "surprise" character to eat the orange, but he cooperated beyond expectations.
I coordinated over 30 people in 3 countries in the effort to produce this commercial.
BEHIND THE SCENES:
Creative project manager, video producer and photographer. I’m excited to bring the sunny side up in any project you challenge me with!
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