Withlocals
Marketplace Rollouts

Withlocals is connecting travelers around the world with locals and enables them to book personalised city tours or local culture experiences. The start-up raised 4 million eur investment and planned expanding in 60 new cities across Europe, Asia, Middle East and Africa. For each city rolled out they needed a content package: website, new products, pricing, photography, videography, copy. 

CONTEXT AND CHALLENGE

A rollout project is a fast-pace-high-volume production, which has as a final result a new website with products and sellers for a new destination of the business. Each project has a fixed budget, involving traveling in that specific destination for a fixed amount of days, producing all content and establishing a base of local freelance collaborators. The post-production requires monitoring multiple assets status and ensuring a fixed date delivery.

RESPONSIBILITIES & RESULTS

For 3 years I traveled once per month in a new destination with the purpose of expanding the Withlocals marketplace and community.

Some of my major responsibilities were:
- forming and coordinating a creative team 
- budgeting, and planning content production
- coordinating the shootings (photo/video) and the copy production
- overseeing photo & video post production
- publishing the content on the new website
- launching the new website with all its functionalities and assets.

I successfully launched Withlocals in 20 new destinations by setting up a community of local collaborators, designing together new products, coordinating the production of photo, video and copy and delivering a fully functional marketplace for each destination. 

Bianca Paul

Creative project manager, video producer and photographer. I’m excited to bring the sunny side up in any project you challenge me with!

Contacts

bianca.paul.91@gmail.com
+31682443982

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